Beneo names regional sales director

Stefanie De Roover has been promoted to sales director for the Europe, Middle East and Africa regions. The functional ingredient producer serves more than 80 countries.
Dan Ochwat
Executive Editor
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Stefanie De Roover

Beneo, a manufacturer of functional ingredients, has named Stefanie De Roover its sales director for the Europe, Middle East and Africa regions.

De Roover will be based in the company’s Tienen, Belgium location. Beneo is active in more than 80 countries, employing more than 1,000 people and has five production sites in Belgium, Chile, Germany and Italy. The company focuses on plant-based functional ingredients, including functional carbohydrates from sugar beet, prebiotic chicory root fibre, plant-based proteins, and specialty ingredients from rice.

De Roover’s promotion follows a dozen years with the company in various positions and will now oversee the Beneo business in the EMEA, including Beneo’s home markets of Germany and the BENELUX region, Northern and Southern Europe as well as the markets of the Middle East and Eastern Europe including Russia. 

“The great thing is that all these markets hold a fantastic opportunity for Beneo to support our customers and grow together. I look forward to taking on the new challenge and supporting our customers in EMEA, helping them to reach their goals by providing them with market inspiration, nutritional know-how and technical expertise,”  De Roover said.

She said that a digital focus will be a major factor for the company’s future and her role. “From a customer point of view, we want to ensure that Beneo is an agile supplier to work with and our digital transformation will be key to this. In turn, we believe that digital convenience will be an important aspect in contributing to Beneo’s growth, allowing for more efficient communication with partners and customers, as well as delivering on-demand supply with greater room for collaboration.”