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06/23/2022

Bed Bath & Beyond Launches Rewards Program

The new initiative was developed to allow shoppers to earn points across the retailer's three banners.
Greg Sleter
Associate Publisher/Executive Editor
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Bed Bath & Beyond store

Bed Bath & Beyond is launching its Welcome Rewards program that will provide consumers a host of savings and benefits when they shop at Bed Bath & Beyond, buybuy BABY and Harmon.

The tiered program includes a free option and paid option that allow shoppers to obtain various levels of award points.

  • Welcome Rewards (free tier to join):
    • Earn 10 points for every $1 spent (5,000 points = $5 reward)
    • 5,000 free points by signing up through July 31, 2022 ($5 value)
    • Free standard shipping for all online purchases the first 7 days with no minimum purchase. Free standard shipping thereafter for orders $39 or more.
  • Welcome Rewards+ ($29 annual fee):
    • 15% off total purchases
    • An extra 5% off by receiving 50 points for every $1 spent (5,000 points = $5 reward)
    • 10,000 free points by signing up through July 31, 2022 ($10 value)
    • Free standard shipping for all online purchases
    • 4 times per year free Same Day Delivery (no minimum purchase) – a $40 value
  • Welcome Rewards Credit Card (no annual fee)
    • 1 free year of Welcome Rewards+ ($29 value)
    • 15% off total purchases
    • An extra 10% off by receiving 100 points for every $1 spent at Bed Bath & Beyond, buybuy BABY or Harmon.
    • Free standard shipping for all online purchases
    • 4 times per year free Same Day Delivery (no minimum purchase) – a $40 value

"Our new Welcome Rewards program allows our customers to get even greater value, benefits and perks whenever and wherever they shop with us," said Rafeh Masood, EVP and chief customer officer at Bed Bath & Beyond Inc. "More than 80% of our customers shared that they would be excited for a program that would allow them to earn rewards across all of our banners.”

Bed Bath & Beyond, buybuy BABY and Harmon websites and mobile apps offer a Welcome Rewards dashboard that allows customers to easily access their available points and rewards, exclusive benefits, birthday reward, and more. Over time, customers can expect new components to be added, including early access to new products, sales events, exclusive events, and expert reviews.

The debut of Welcome Rewards will have no impact on the retailer’s familiar 20% off coupon. Members of the program may choose to apply a Bed Bath & Beyond, buybuy BABY or Harmon coupon as part of their transaction and still earn points for the entire purchase. 

Current Beyond+ members can have their memberships transferred to Welcome Rewards+ to take immediate advantage of the program's benefits and perks