Bed Bath & Beyond Launches Everhome Private Brand Collection

The new assortment features a variety of products including bedding, bath linens, decor and outdoor furnishings.
Greg Sleter
Associate Publisher/Executive Editor
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Bed Bath & Beyond Everhome
Bed Bath & Beyond's Everhome collection.

Bed Bath & Beyond is expanding its selection of private label products with the debut of Everyhome. The line is touted by the home specialty retailer as a casually sophisticated collection of bedding, bath linens and accessories, decor and outdoor furnishings.

According to the company, the new line offers a fresh approach to traditional design, with a coastal-inspired aesthetic that is easy and elegant. 

"We're thrilled to launch our ninth owned brand as home design enthusiasts continue to refine their indoor and outdoor spaces with the changing of the seasons and in time for the start of summer," said Joe Hartsig, executive vice president and chief merchandising officer at Bed Bath & Beyond. "Everhome features the perfect mix of contemporary classics in a curated collection we know consumers will love to showcase throughout their home."

From bedding and bath to outdoor dining, shoppers can find the following products in each category:

Bedding: sheets & pillowcases; duvet/comforter & sham sets; quilts; throws; throw/decorative pillows

Bath: bath furniture; towels; bath rugs; shower curtains; soap dishes/dispensers; bath accessories

Outdoor: outdoor furniture and garden collections (dining, lounge, bistro & bar); umbrellas; lanterns; planters; dinnerware; serveware; table textiles; décor

Indoor Decor: decorative mirrors; frames; shelves; decorative storage baskets; lighting; decorative objects; wall décor & art; window treatments

"Everhome is purposeful and versatile, fulfilling our continued aspiration to create easy and flexible living spaces," said Neil Lick, senior vice president of Owned Brands at Bed Bath & Beyond. "The collection provides a home that works for all our needs and communicates a welcoming airy style appreciated across generations.