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02/01/2021

Baxters broadens soups, multicultural rice meals

Dan Ochwat
Executive Editor
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Baxters North America is showcasing a line of new ready-to-eat soups as well as plant-based muliticultural dishes at Private Label Week.

The Cincinnati-based manufacturer is fueling the hot plant-based category with a lineup of shelf-stable dishes that lean on global flavors. The items available for private label include an Indian-style curry with brown basmati and lentils, Moroccan-style brown rice with chickpeas, and chimichurri brown rice with quinoa.

Also joining the companies already line of ready-to-eat rice dishes for store brands, Baxters is offering new varieties with a jasmine rice, white basmati rice, and organic brown basmati rice.

The company said the meals aim to reach today’s health-minded consumers that are looking for clean foods and want convenience. The meals are packaged in convenient microwaveable pouches.

At the show, Baxters is also unveiling ready-to-eat bone broth soups available in French onion with beef bone broth, chicken pozole with chicken bone broth, and chicken noodle soup with chicken bone broth. The company said the soups meet an on-trend offering with the benefits of bone broth for health-conscious consumers.

The SKUs join other soups Baxters previously has launched.