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Lawrence Aylward

Editor In Chief

Lawrence Aylward is Editor in Chief for Store Brands.

Blog posts by this author

February 2019

Feb
14
Retailers of private brands should keep a close eye on Washington
Feb
07
Retailer rolls out Happy Farms Preferred ’80s Smash Hits Cheese Assortment

January 2019

Jan
31
There are plenty of store brands to help football fans throw a party. What would I serve? The best of the best
Jan
28
Recent report asked consumers, ‘Do you buy generic?’ Ugh!
Jan
16
Kroger’s McMullen touts retailer’s store brand success during presentation
Jan
11
The industry has a lot of balls in the air. Where they land is anybody’s guess
Jan
10
It starts with an executive team whose members would run through walls for each other
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Articles by this author

January 2019

With a dose of innovation, olive oil and vinegar products can grow for private brands

There are several reasons why the retailer’s Own Brands team recently achieved a record 25 percent penetration rate, starting with the team itself

If you’re a retailer, you had better think seriously about catching this caravan, which exemplifies the future of private brands in consumer packaged goods

Beginning today, industry e-newsletter expands to five days a week

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