Lawrence Aylward

Editor In Chief

Author Profile

Lawrence Aylward is Editor in Chief for Store Brands.



Retailer Profile: ShopRite shakes it up

With two new private brands — Bowl & Basket and Paperbird — grocer is giving consumers what they asked for and differentiating itself in the process

7-Eleven celebrates a new Slurpee flavor in a digitally enhanced cup

Convenience store chain seems to always find a way to put a new spin on the more than 50-year-old private label drink

How to build a private label wardrobe

Clothing is catching the attention of retailers on the hunt for higher profit margins and brand growth

Nielsen predicts what the next decade of brand innovation will bring

From products to packaging, store brands will need to embrace "remarkable shifts in innovation strategies"

Dollar General CEO: We are seeing some of our best sales of private brands in several years

Todd Vasos says retailer is executing a variety of tactics to drive additional growth of its store brands

Another quarter, another growth spurt for Kroger's private brands

Retailer also announced it's ending "strategic relationship" with Lucky's Market, where Kroger sold its Simple Truth products

It was a record-setting Cyber Monday for Amazon

Retail behemoth also said it delivered millions of grocery items to Prime members in the U.S. through the five days between Thanksgiving and Cyber Monday

Diversity equals opportunity for private brands

Despite the challenge of changing demographics, there are certain areas of the population that are ripe for innovative store brands

ALDI gets cheesy for the holidays

But retailer's latest limited-time offering might be "too cute to eat"

Former Lidl boss named chairman of The Meatless Farm Co.

Jesper Højer, who resigned from Lidl in April, calls new venture a great opportunity