Associated Wholesale Grocers Expands Private Label Mix
The private label product assortment offered by Associated Wholesale Grocers is expanding with several new items debuting as part of its AWG Brands own brands program.
"At AWG Brands, our promise is to offer our member retailers products that are synonymous with quality and value," said Emily Detwiler, vice president of AWG Brands. "This promise also applies to the end consumers. With our 100% Satisfaction Guarantee, shoppers can try our new products risk-free.”
The new items include:
● Best Choice Avocado Cooking Spray: A health-conscious alternative to traditional cooking sprays, this product is high-heat resistant up to 500 degrees and contains no preservatives, flavors, or colors, appealing to those who prioritize clean cooking options.
● Best Choice Wing Seasoning Mixes: Reflecting the growing popularity of innovative, bold flavors in the wings segment, Best Choice released Nashville Hot and Honey Garlic flavors. These two new seasonings bring a spicy kick and a sweet, savory combination to consumers looking for unique flavor options.
● Best Choice Gravy Mixes: Available in three new flavors: Au Jus, Chicken, and Mushroom. These additions extend the Best Choice gravy line and are based on category review research, which identified these flavors as some of the top-performing gravy mixes in the marketplace. According to consumer research, gravy and seasoning mixes continue to be popular with shoppers because they offer convenient meal enhancements.
● Best Choice Heavy Whipping Cream: Now available in a larger 32-ounce size, this ultra-pasteurized Grade A cream contains no added hormones, offering a more convenient and cost-effective option for households.
● Best Choice Storage Snack Cups with Lids: A 24-count pack of sturdy, shatter-resistant snack cups that cater to the growing demand for on-the-go convenience and portion control.
● Best Choice Facial Tissue Cube Four-Pack: As multi-packs drive growth in the facial tissue segment and consumers continue to shift towards private brands in paper products, this item addresses the demand for greater value. AWG member retailers have requested larger multi-pack options and AWG Brands is answering that need.
“Innovation is at the core of AWG’s strategy,” said Tye Anthony, chief merchandising and marketing officer of AWG. “By using category reviews and first-party data through the AWG Partner Gateway (APG), we can identify product opportunities that not only meet current demand, but also anticipate future trends. This approach ensures our portfolio remains fresh and relevant, enabling us to deliver the best in quality and value to our member retailers and their customers.”
