Amazon private label apparel gets forest friendly
Amazon’s amped up its sustainability commitment around its private brand apparel by joining forces with CanopyStyle, an organization that protects endangered forests that are used for apparel fabrics.
The e-tailing giant that carries a huge assortment of more than 60 private brands in apparel has set a goal by 2022 that zero of its private label clothing will include “rayon or viscose derived from ancient and endangered forests, or from endangered species’ habitats or other controversial sources as defined by Canopy reports and tools.”
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