Amazon makes headway with private brand batteries, baby wipes

A new study by New York-based 1010data found that the AmazonBasics private brand accounts for 31 percent of online battery sales, reported Advertising Age on Nov. 3. That figure is more than double the retail value share (13.1 percent) that private brand batteries had in brick-and-mortar stores for the 52 weeks ending Oct. 18, stated the article, citing Nielsen data from Deutsche Bank.

In the baby wipes category, the Amazon Elements brand reached 16 percent of an estimated $60 billion in online sales, behind category leaders Huggies and Pampers, which dominate online as well as offline sales. Store brands have more significant retail value share in this category offline, Advertising Age said.

To read the article, visit http://adage.com/article/digital/amazon-private-label-dominates-batteries-speakers/306602.