7-Select gummies
In a 7-Eleven travel stop off the highway in Vernon Hills, Ill., a shipper with Latin-flavored gummies jumped out at the door, showcasing more innovation from the convenience store chain with three new flavors: Mango Chamoy, Pineapple Habanero and Tamarind Chamoy.
Chamoy is a flavoring in Mexican dishes, known to come from pickled fruit and seasoned with chile powder. That latter is what adds the “Muy Caliente” callout to the clever candies.
Fun packaging with cartoon images of gummies on the bags looking like they're on vacation or roasting in hell certainly add to heavy grab-and-go appeal of the product.