Amazon Fresh Launches Delivery, Pick-Up Services for Non-Prime Members

Amazon Fresh is expanding access to its grocery products by launching grocery delivery and pick-up service for non-Prime members.

The rollout will take place in 12 United States metro areas: Austin, Texas; Boston, Mass.; Charlotte, N.C.; Dallas-Fort Worth, Texas; Denver, Colo.; Nashville, Tenn.; Phoenix, Ariz.; Portland, Ore.; Richmond, Va.; Sacramento, Calif.; San Diego, Calif.; and San Francisco, Calif. Customers in these areas that don’t have a Prime membership will now have greater access to Amazon Fresh’s private brands, including Aplenty, Fresh and 365 by Whole Foods Market.

Delivery service fees for customers who are not Prime members are $7.95 for orders over $100, $10.95 for deliveries $50-$100, $13.95 for deliveries under $50, and pick-up orders are free from select metro areas. 

For Amazon Prime members, the delivery service fee is $3.95 for Amazon Fresh grocery delivery orders $100-$150, $6.95 for deliveries $50-$100, and $9.95 for deliveries under $50. Prime members will continue to receive free grocery delivery on orders more than $150. This is a savings of $4 in fees per order compared to non-Prime members.

“We’re always looking for more ways to make grocery shopping easy, fast, and affordable for all of our customers, and are excited to offer Amazon Fresh grocery delivery to customers without a Prime membership in a dozen U.S. cities,” said Claire Peters, worldwide VP of Amazon Fresh. “Now even more Amazon customers can benefit from our high-quality grocery experience, with Prime members continuing to save on grocery delivery fees and through exclusive savings on hundreds of items in-store.” 

Amazon currently operates 44 Amazon Fresh locations and 28 Amazon Go stores in the U.S.