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12/04/2020

Aldi UK branches out in beauty for the holidays

Dan Ochwat
Executive Editor
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In time for the holidays, Aldi UK has unveiled a gifting line of own brand beauty products, ranging from makeup to shiatsu massagers. The items hit stores Dec. 6 but were available for pre-order online at the end of November.

The makeup products included an extension of Alid’s Lacura brand with new eyeshadow palettes in three colors (Lacura Naturals Two, Lacura Naturals Nectar, Lacura Naturals Smoke). Three new Lacura mascaras launched, as did a face roller and a new Aldi LED Face Mask for skincare that’s available online only.

The pampering mask is filled with tiny bulbs that emit wavelengths of visible light to penetrate the skin and brings home a spa experience, according to the company. 

Additionally, Aldi UK brought back its premium Hotel Collection Ladies’ Eu De Toilette line of fragrances in lime, basil and mandarin, velvety rose and pomegranate. The fragrances join three colognes: Amalfi Brillante, Conflict and Ferocious.

The full list of beauty items include: Shiatsu foot massager, makeup brush cleaner, shiatsu neck massager, vanity case, facial cleanser, multiple gift sets, makeup, the face mask and more.