Signage in stores recently announced the new 365 brand look.
Whole Foods may be updating the packaging and 365 Everyday Value brand, as Store Brands first spotted in stores, the first big change the brand will undergo in several years, but the taste and performance of the products should remain the same.
Going deeper into those tastes, recipe and social platform AllRecipes had its food editors rank the best products under the Whole Foods private brand line.
The 365 Everyday Value private brand is one of the first natural- and organic-focused store brands and the brand refresh is bringing a more modern look with a slick black and white logo.
The 365 Everyday Value fusilli organic pasta ranked highest among the private brand products tested by the AllRecipes food editors.
Going deep into the existing product line, the editors at AllRecipes ranked which products should be in the heavy shopping rotation.
Topping the list was the organic fusilli pasta for its texture and pleasurable appearance. Ranking second was the brand’s organic tikka masala sauce for its profile of spices to season a curry dish.