Advertisement
10/06/2021

3 major additions to the CanopyStyle initiative for private label clothing

Walmart US, Walmart Canada and Sam's Club US have all signed onto the CanopyStyle initiative to bring sustainability to the threads and fibers used in private label clothing and textiles.
Zachary Russell
Associate Editor
Zachary Russell profile picture

Walmart US, Walmart Canada and Sam’s Club US have all taken a large step towards sustainability within their private brand apparel collections. The three companies have joined Canopy’s CanopyStyle initiative and announced a 2025 goal to ensure none of the man-made cellulosic fabrics for their apparel and soft home textile collections come at the expense of the world’s ancient and endangered forests. 

“We are confident that with Canopy’s viscose supply chain expertise and our purchasing influence, we will be able to delight our members with access to more forest-friendly clothing and home textiles.” 
Stephanie Reibling , SVP of home, apparel, tires & seasonal at Sam’s Club US

Canopy is a nonprofit environmental organization dedicated to protecting forests, species and climate, and has collaborated with more than 750 companies, including giants like Amazon and the three new additions, to develop environmental policies that transform unsustainable supply chains, create innovative solutions, and protect the world’s ancient and endangered forests. The CanopyStyle initiative now represents 455 brands, worth $791 billion in annual revenue. 

“Walmart is thrilled to be adding CanopyStyle to our private brand textiles sustainability work,” said Denise Incandela, EVP of apparel and private brands at Walmart US. “We are focused on making product supply chains more regenerative, working in harmony with nature to protect, restore and sustainably use our natural resources. We know our work with Canopy is a step in the right direction as we aim to effectively leverage our sourcing as a force to protect forests, and we look forward to bringing more sustainably sourced textiles to our customers.”

In addition to the goal of ethically sourced fibers by 2025,  the three companies are strongly encouraged to supp ort recycled and alternative Next Generation fibers (such as recycled textiles or agricultural residues) where cost, quality, and availability allow, and show a preference for sourcing certified materials if virgin wood fiber continues to be used where available.

“At Sam’s Club we’re looking forward to working with Canopy and our colleagues at Walmart US and Walmart Canada to put our collective scale behind this work and help drive greater impact,” said Stephanie Reibling, SVP of home, apparel, tires & seasonal at Sam’s Club US. “We are confident that with Canopy’s viscose supply chain expertise and our purchasing influence, we will be able to delight our members with access to more forest-friendly clothing and home textiles.”