2023 Game Changers: Drinkable Yogurts, Southeastern Grocers
As consumer demand for private label products grows, retailers and suppliers continue to up their game bringing to market a bevy of new products across multiple categories. Product launches over the past year show a continued effort to give consumers high value items that offer retailers the opportunity to differentiate from their competitors.
For the third year, Store Brands is honoring those in private label that are pushing the boundaries and driving the industry forward. Below are the people, product innovations and brands that are this year’s Game Changers.
Drinkable Yogurts, Southeastern Grocers
Similar to its assortment of powdered drink mixes, Southeastern Grocers, the parent company of Winn-Dixie, Harveys Supermarket and Fresco y Más, offers its shoppers a convenient beverage option with its line of SE Grocers Drinkable Yogurts.
Containing live cultures, the yogurts are a quick and easy way to get needed calcium and protein. The private label product debuted last year, and is available in flavors such as Bananaberry, Mango and Strawberry. As with other SE Grocers brand items, customers save an average of 20% on the yogurt drinks compared to the national brand.