Game Changers

2023 Game Changers: Powdered Drink Mixes, Southeastern Grocers

The new private label offerings from Southeastern Grocers (SEG) allow costumers to add unique flavors and key vitamins to their water.

As consumer demand for private label products grows, retailers and suppliers continue to up their game bringing to market a bevy of new products across multiple categories. Product launches over the past year show a continued effort to give consumers high value items that offer retailers the opportunity to differentiate from their competitors.

For the third year, Store Brands is honoring those in private label that are pushing the boundaries and driving the industry forward. Below are the people, product innovations and brands that are this year’s Game Changers.

Southeastern Grocers powdered drink mixes

Powdered Drink Mixes, Southeastern Grocers


Convenience has become one of the largest trends in food and beverage, as consumers seek quick and easy ways to meet their nutritional needs.

Southeastern Grocers (SEG), Store Brands2022 Retailer of the Year, debuted new powdered drink mix packets that allow customers to stay hydrated and reap the benefits of caffeine, multi-vitamins and electrolytes on the go.

Sold in 10-count boxes, SE Grocers Powdered Drink Mix comes in several flavors. The Peach Mango Green Tea, Grape and Wild Strawberry flavors are caffeinated, while the Cranberry Pomegranate and Lemon Honey Green Tea flavors are not. The mixes boast key vitamins such as C, B6 and B12, A, and E.