After more than two years of living through a global pandemic, a larger number of consumers today are focused on their health and wellness. From the food they eat, to the beverages they drink and the products they use in their daily personal care regimens, consumers are on the hunt for products that will play a major role in helping them live a healthy life.
This growing demand, which is not expected to wane anytime soon, has been met by retailers and private label product suppliers across numerous categories. Where once wellness was seen as a segment for specialty retailers, today the shelves and webpages of resellers ranging from dollar stores to general merchandise chains and grocery stores are stocked with products designed with this trend in mind.
Store Brands’ Editors’ Picks 2022 includes a broad range of items that are positioned at consumers seeking healthy alternatives. For the complete list of winners, see the July/August issue of Store Brands.
Here are the featured winners of the annual award program: