Yesway adds to private brands

Yesway, a West Des Moines, Iowa-based convenience store chain serving several states in the Midwest and Southwest, is expanding its private brand catalog: It is adding full lines of Yesway water products, Yesway candy and Yesway baked goods.

"The response to our private label brand from our customers is terrific," said Darrin Samaha, vice president and brand manager of Yesway. "The Yesway products are a tremendous hit with our customers. In Texas for example, our fried pies are flying off the shelves, and we are working as quickly as possible to get more of them in stores to keep up with demand."

The company says that the expanded product catalog reinforces its promise to provide its customers with a positive shopping experience. The products include a variety of loose bag candy and baked goods such as fried pies, muffins and donuts.

Yesway formally launched its private label category earlier last summer with Yesway water. Five cents from the sale of every specially marked bottle, up to $25,000, is being donated to Operation Homefront, a national nonprofit organization that supports America's military and their families.

All products are now available in all Yesway stores.