World of Private Label slated for December

Returning to an in-person event, the international exhibition will be held Dec. 14-15 in Amsterdam.
Dan Ochwat
Executive Editor
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The World of Private Label trade show has announced new dates, as it plans a return to the RAI Exhibition Centre in Amsterdam on Dec. 14-15.

The international exhibition from the Private Label Manufacturers Association has made its home for several years in Amsterdam, until it had to go virtual last year due to the global coronavirus pandemic. It had originally planned a return in May but has pushed the show out to December.

“We are very excited to return to holding an in-person trade show in 2021, even if it is later than originally planned,” said Peggy Davies, president of PLMA. “The PLMA team and its partners are fully motivated and eager to welcome the trade back to business in Amsterdam.”

Davies added that the show floor will be adapted to meet social distancing guidelines and maximize all available space to provide a safe experience. PLMA will also enforce safety policies consistent with COVID-19 government regulations and protocols, including extra-wide aisles, hygiene toolkits on stands, safe catering and stand design setups, and more. 

Running for more than 35 years, the World of Private Label Trade Show has been the largest event dedicated to private label internationally, welcoming retail and wholesale buyers from around the world. In 2019, the last in-person show, the event tallied 2,700 exhibitors from 70 countries, along with more than 15,000 visitors from 120 countries.

In the United States, the PLMA is on pace to continue its in-person Private Label Trade Show Nov. 14-16 in Chicago, too.