‘Winter is coming’ at ALDI

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‘Winter is coming’ at ALDI

ALDI appeals to Game of Thrones consumers

ALDI is playing up the “Game of Thrones” craze in its newest “Like Brands” video ad.

According to The Drum, the periodic campaign, which is to run from now until May 25 in the U.K., was first introduced in 2011 and seeks to reinforce perceptions of ALDI as the home of quality products at low prices.

The ad itself, created by McCann UK, will air on a variety of satellite channels, directly comparing ALDI’s own-brand toilet paper with its branded equivalent, according to The Drum.

To watch the ad, click here.