Whole Foods Takes Steps To Reduce Food Waste
Whole Foods Market is taking new steps to reduce food waste and has teamed with Too Good To on a new initiative that allows shoppers to purchase “surprise bags” of surplus food from the grocer’s stores.
Shoppers will be able to purchase bags are more than 450 Whole Foods locations across the United States through the Too Good To Go app available on the iOS and Android platforms. Choices include prepared foods surprise bags, containing soups and ready-to-eat meals, priced at $9.99 for a $30 value, and Bakery Surprise Bags featuring breads, muffins, scones, and cookies, priced at $6.99 for a $21 value.
"We are thrilled to be part of the Too Good To Go community," said Caitlin Leibert, vice president of Sustainability at Whole Foods Market. "As part of our purpose to nourish people and the planet, we continue to invest in new and innovative ways to keep unsold food out of our landfills and empower our customers to make environmentally conscious choices. We’re proud of the work we’ve done– just last year we donated nearly 34 million pounds of food to food programs across the country– but are so excited to expand that work with the help of Too Good To Go."
With more than 100 million registered users across the world, the Too Good To Go marketplace connects businesses with community members committed to saving food from being wasted.
“We are excited to join forces with Whole Foods Market, a company known for its dedication to quality and one that shares our passion for sustainability,” said Chris MacAulay, vice president of Operations North America with Too Good To Go. “A significant milestone, this collaboration allows us to give millions of consumers across the country a simple way to join the fight against food waste.”
