Whole Foods Opens Newest Small Format Store

Whole Foods Market has opened its second smaller format store concept in New York’s East Village, with the 10,000-square-foot location providing shoppers with more than 400 local items from the Northeast.

Located at East 14th Street in the StuyTown development, the store also includes a Juice & Java venue and offers coffee, tea, juices, smoothies, sandwiches, and various desserts. 

“We are excited to open the second Whole Foods Market Daily Shop location and to join the StuyTown community,” said Christian Damaso, store team leader for Whole Foods Market Daily Shop. “This store is unique and reflects the energy, diversity, and culture of the neighborhood we serve. We’ll be stocked with fresh, high-quality ingredients and prepared foods — whether they’re picking up coffee or a smoothie, grabbing lunch to-go, or doing their weekly grocery shop — we look forward to welcoming our customers into this new space.”

During the store’s grand opening, Whole Foods Market presented Harlem-based supplier Uncle Waithley’s with a low-interest loan through the grocer’s Local Producer Loan Program (LPLP), to help grow its operations and support expansion to more Whole Foods Market locations. 

Through LPLP, Whole Foods Market lends money to small-scale, local, or emerging producers to help them grow their businesses. To date, the retailer has provided more than 408 loans, representing roughly $34 million in capital for recipients.

Whole Foods Market also contributed in-kind product to support the work of The Bowery Mission and will make a donation to local nonprofit Nazareth Housing.

In April, Whole Foods Market announced that a third Whole Foods Market Daily Shop location will open in New York City’s Hell’s Kitchen neighborhood on June 4. Future Whole Foods Market Daily Shop locations are also planned for Hoboken, N.J., and Brooklyn’s Williamsburg neighborhood.

The StuyTown store will be open from 7 a.m. to 10 p.m. daily.