Whole Foods Market Adds Two Regenerative Organic Certified Products
Spice supplier Frontier Co-op is launching two exclusive regenerative organic certified products at Whole Foods Market in November, a continuation of the grocer’s efforts to offer shoppers products that are responsibly sourced.
According to Frontier, the Indonesian vanilla extract and whole black peppercorns support smallholder farmers in their supply chain and give consumers culinary options that can help make a positive impact environmentally, ethically, and socially.
The vanilla extract (2 oz) uses vanilla beans grown by cooperative smallholder vanilla farmers who will receive at minimum 10% above the standard market rate in collaboration with Aliet Green, a B Corp certified supplier. The vanilla beans are grown in agroforestry areas, intermingled with other crops to support biodiversity.
Additionally, the whole black peppercorns (1.76 oz) uses black pepper grown by smallholder farmers in Sri Lanka, where Frontier Co-op helps to increase the local farming community's spice processing capabilities and income.
"Whole Foods Market is committed to advancing regenerative organic agriculture and supporting farmers at the forefront of improvements in food production," said Ana Maria Huertas Buitrago, principal category merchant at Whole Foods Market. "Frontier Co-op's new Regenerative Organic Certified products reflect the high standard we set for third-party certification and quality, making it easier for shoppers to find responsibly sourced products they can feel good about."
"At Frontier Co-op, we're driven by a simple purpose of doing good for both people and the planet," said Sheryl Marchetti, senior director of marketing at Frontier Co-op. "We're proud to collaborate with Whole Foods Market to continue this legacy with Regenerative Organic Certified products that support smallholder farmers and nurture the earth."
