Weis Markets Names New Private Brand Director

Mid-Atlantic grocer Weis Markets has a new private label leader. The company has promoted Alison Gregas to the role of private brand director.

In her new role, Gregas will be responsible for new product development and the day-to-day management of the company’s 6,500-item private brand program, including its Weis Quality, Weis By Nature and Weis Organics brands. She will report to Bob Gleeson, senior vice president of Merchandising and Marketing.

Gregas began working with Weis Markets as a business manager for private brand consultancy Daymon Worldwide. She came to work for Weis Markets in 2020 as a private brands sourcing specialist and was promoted to private brands manager, the position she held before her promotion.

Weis Markets, Inc. operates 197 stores across Pennsylvania, Maryland, Delaware, New Jersey, New York, West Virginia and Virginia.