Wegmans redesigns store brand battery packaging

On the Fresh Stories blog of Rochester, N.Y.-based Wegmans Food Markets, Debbie Hauck, the retailer’s general merchandise category merchant, said Wegmans worked with its battery supplier’s packaging engineer to create reclosable packaging for its new Family Pack Wegmans Alkaline Batteries. The new packaging makes usage and storage simpler, and the batteries are color coded to make it easier for customers to buy replacement sizes.