Wegmans Enhances Website, Mobile App
Wegmans Food Markets has updated its website and mobile app to offer consumers a personalized digital shopping experience and more easily find products carried by the grocer.
“Whether shopping with us online or in-store, we know customers are looking for digital tools that can help make their shopping and meal planning experience faster, easier, and more inspiring,” said Erica Tickle, vice president of marketing and digital growth at Wegmans. “That’s what we’re delivering with our new app and site. We’ve made enhancements to the features our customers love, added new functionality, and are harnessing the power of AI to create a single customer experience that blends the best of both in-store and online shopping.”
The website and app now offer a variety of new and enhanced features including:
Save Time
- Improved Search: AI-powered search and product recommendations provide better results and prioritize customers’ frequently purchased items.
- List-Building Enhancements: The new ‘Get It’ tab shows items left to shop, while the ‘Got It’ tab shows what’s been checked off. Customers can now edit and filter their ‘My Items,’ add custom items and save, share, and print lists.
- Faster Shopping: In-store shopping lists are sorted based on the selected store’s layout and include enhanced aisle locations. The app automatically switches users to the store they are in.
Save Money
- Digital Coupons: more than $500 of saving every year on food, health and wellness, and everyday essentials from Wegmans and other brands.
Save Recipes
- Help with Meals: Customers can now import recipes from anywhere, make and save modifications, scale recipes as needed, and add ingredients to their list. The cook mode takes customers through their recipe with step-by-step instructions and integrated timers.
“Following the pandemic, we saw e-commerce and digital engagement level out, but in the last couple of years, that growth has returned,” said Tickle. “We’ve seen it most with our app through an increase in downloads and growth in our curbside pickup business, so it’s more important than ever for us to provide our customers with the best digital tools for a fast, easy, and inspiring shopping experience.”
