2025 Retailers To Watch: Wegmans
It’s been another banner year for private label as retailers ranging from the biggest mass merchants to grocery stores, convenience store chains, drug stores, and department stores expanded their respective own brand assortments.
The conversation in 2024 evolved from one that was focused on price to retailers now regularly talking about the value proposition of their store brand products and using their proprietary assortments to differentiate from the competition.
With 2025 expected to see more private brand development, Store Brands has highlighted 10 Retailers To Watch in the coming year. The following retailers in 2024 expanded their own brand product assortments, with more expected from each in the next 12 months.
Wegmans
Overview
For consumers, shopping at Wegmans is more than just another trip to the grocery store. Each location is a sensory overload where shoppers have access to fresh baked goods, prepared meals, and a broad selection of products along with the standard items one would expect to find in a grocery store.
Most notable is the continued growth of private label products at Wegmans. As more consumers in recent years turned to private label products, seeking more bang for their buck, the regional grocer has continued to expand the presence of its own brand products around the store.
What To Watch
Wegmans has long been recognized for its loyal customer base and exceptional in-store experience, but its innovative strategies and focus on expansion make it a retailer to watch in 2025.
One key aspect of Wegmans’ success is its commitment to private label products. The company’s private label offerings have expanded across a wide range of categories, including fresh food, groceries, and health and wellness products. These exclusive brands, known for their high quality, allow Wegmans to compete with larger chains by offering premium products at competitive prices. In 2025, Wegmans is expected to further capitalize on its private label strength, catering to consumers who seek both value and quality.
Sustainability also plays a central role in Wegmans’ future growth. The retailer has made significant strides in reducing its environmental footprint by focusing on sustainable sourcing, waste reduction, and energy efficiency. With consumer demand for eco-friendly practices on the rise, Wegmans’ sustainability initiatives are likely to attract more customers who prioritize responsible shopping.
Digital innovation is another area where Wegmans is excelling. Its app provides personalized shopping experiences, allowing customers to browse products, manage shopping lists, and take advantage of curbside pickup and delivery services. By continuing to enhance its digital capabilities, Wegmans is ensuring its appeal to tech-savvy shoppers while maintaining its renowned in-store experience.