Wegmans debuts store brand organic skincare line

On the Fresh Stories blog of Rochester, N.Y.-based Wegmans Food Markets, Nicole Wegman, the retailer’s senior vice president of perishable merchandising, announced that the retailer now offers a line of USDA-certified store brand organic skincare products. The Wegmans Organic Hand & Body collection includes washes, lotions, and creams.

The retailer spent the last three years developing its organic skincare line, Wegman said. As part of its development, Wegmans partnered with suppliers near its stores to develop the collection, and ensured its products were sustainably sourced and produced, free from pesticides and made with organic ingredients such as coconut oil, aloe vera and vitamin E. The skincare line is gluten-free, vegan, free from artificial ingredients and lightly scented with essential oils. The body wash, body lotion and hand cream are available in Lavender, Sparkling Citrus and Coconut Lemongrass scents, while the hand wash and hand lotion are available in Fresh Herbs and Lemon Verbena.