Walmart reimagines private brand packaging
Walmart is looking to drive sales through sustainability by committing to new plastic packaging waste reduction rules for its private brands.
The company announced that these new commitments are expected to impact over 30,000 SKUs. According to the company, the move is designed to help get to the heart of the waste problem by focusing on the retailer’s private brand packaging, building upon existing efforts to reduce plastic waste in Walmart U.S. and Sam’s Club operations, and encouraging national brand suppliers to set similar packaging goals.
Company executives highlighted that the company is working with suppliers to expand efforts to improve the sustainability of its private brand product packaging, with an emphasis on increasing recyclability and making it easier for customers to recycle.