Walmart has introduced its newest private brand: an apparel line of sleepwear and intimates.
Joyspun will replace the retailer’s Secret Treasures brand, and offers a more “contemporary” take on the sleepwear and intimates category. Available in stores and on Walmart.com now, the new brand offers over 300 styles of sleepwear, bras, panties, socks, hosiery and maternity clothes priced between $8 - $35, with bras starting at just $11.98.
“There’s no better time than now to introduce this brand, with the current macro trends in the market – the transformation in the intimates industry and these inflationary times when customers are looking for a better value – coupled with the approaching holiday season when sleepwear and intimates are popular gifts,” said Denise Incandela, EVP of Apparel and Private Brands at Walmart in a blog post. “We’re proud of the work we’ve done to rebuild and refresh our market-leading sleepwear and intimates brand in a meaningful way to make it more relevant to a broad range of customers. We feel like it’s a big unlock for an extraordinarily large business within our fashion portfolio and we’re excited about the five-star feedback we’re starting to receive from customers who have discovered it."