Walmart introducing apparel private brands

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Walmart introducing apparel private brands

02/27/2018
Walmart's George private brand brings "style and comfort" to men, according to Walmart.

Walmart is introducing four new apparel private brands for women, men and kids — Time and Tru, Terra & Sky, Wonder Nation and George. All will be exclusively available nationwide in Walmart stores and on Walmart.com starting March 1.

Walmart said in a press release that the latest looks “elevate Walmart’s apparel category and represent the retailer’s commitment to quality and delivering stylish fashion at an incredible value.”

Time and Tru is a brand for women with styles “that can be pulled together for women on the go and are on-trend with unexpected details and fabrics that make the classics feel modern and complimentary,” according to the Bentonville, Ark.-based retailer.

Terra & Sky was created specifically for plus-size women. It offers on-trend styles that show off curves in comfortable, ultra-soft fabrics, according to Walmart.

Wonder Nation is Walmart’s first kid-centric brand that lets kids take on all of their adventures in style. Built with fun, comfort and durability in mind, “Wonder Nation lets kids be kids while feeling and looking great wear after wear, wash after wash,” Walmart stated.

George is exclusively for men and “brings style, comfort and durability.” George keeps men looking good effortlessly with updated classics and relevant trends, according to Walmart.

“We listened to our customers and are proud to deliver apparel choices that meet at the intersection of everything they desire: on-trend styles, comfort and quality, all at unbeatable prices,” said Deanah Baker, senior vice president of apparel for Walmart U.S. “These new brands are a thoughtful reflection of current trends and styles, while considering our customers’ busy, on-the-go lifestyles.”

Prices range from less than $5 to $30 to fit everyone’s budget.

Walmart is partnering with celebrity stylist Elizabeth Stewart to launch the new brands.