Walmart is helping shoppers shop for branded and private brand goods based on dietary restrictions, rolling out the “Shop by Diet” platform on its website and via mobile. QR codes will be in stores that shoppers can scan and gain access to the platform to shop or research items, too.
The retailer is working with Sifter, an e-commerce nutrition platform that was created by Andrew and Thomas Parkinson, founders of Peapod and ItemMaster. Sifter will power “Shop by Diet” using its Nutrition as a Service platform that allows users to find food products and dietary supplements based on their personal diet needs and preferences.
In an interview with Store Brands, Judy Seybold, chief nutrition officer at Chicago-based Sifter, said the platform can actually help private brands get on a more level playing field, too.