Walmart-exclusive Betr Remedies lands on shelves
Betr Remedies, a Walmart-exclusive over-the-counter medicine brand co-founded by award-winning actress Ellen Pompeo, has expanded its retail footprint. Previously available online, the line of 15 items across pain relief, allergies, digestive issues and more is now available at 2,000 Walmart locations across the country, and can be found in sleek, simple, colored packaging.
The company was founded by Pompeo, best known for playing Dr. Meredith Grey on "Grey’s Anatomy.” The Betr Remedies expansion follows news that the popular television show has been renewed for a 19th season.
“Jen Hoffman, Livio Bisterzo and I co-founded Betr Remedies on the idea that quality healthcare is a right all people deserve access to," said Pompeo, "With Betr Remedies, we exist to serve everyone, so we're thrilled to collaborate with Walmart and be available to millions of their consumers across the country, giving them the chance to make a difference through their purchasing power."
Manufactured in the U.S., Betr Remedies contains FDA-authorized ingredients, and uses a “buy-one, give-one” model aimed at limiting medication waste. For every Betr Remedies product sold, the giveback program managed through SIRUM, a national nonprofit that helps healthcare organizations to donate unused medications, helps redistribute safe, unexpired medication through select charitable pharmacies in underserved communities across the country.
When the product was launched online, Betr Remedies pledged to donate 25 million medications to help patients across the country, and provide over $1 billion worth of medicine by 2025 with SIRUM.
“As we continue to enhance our over-the-counter offerings, we are thrilled to collaborate with Betr Remedies as their first retail partner and bring Betr Remedies products exclusively to our stores and online, making it more convenient for customers to get the products they need during their weekly shopping trips,' says Maya Bowie, merchandising vice president of wellness at Walmart. "Betr Remedies and Walmart are both focused on improving health equity and access in America. Our scale, combined with Betr Remedies brand purpose, will help make a positive impact."