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03/11/2022

Walmart adds new programs to its Wellness Hub

The retailer is now offering a live support group program for caregivers and a vitamin subscription service on its website.
Zachary Russell
Associate Editor
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Walmart Wellness Hub

Walmart has launched two new initiatives to make wellness more accessible. The retailer is now providing live health coaching groups to help with daily challenges, along with a personalized vitamin subscription plan. The two new offerings will be available through the retailer’s Wellness Hub on Walmart.com.

The added health programs follow Walmart’s successful fiscal 2022, in which total revenue was $572.8 billion, up 2.4% from the previous year.

“After the past couple years, many of us are inspired to rethink how we care for ourselves and loved ones, and 2022 provides a fresh start for renewed health and wellness goals,” said Julie Barber, SVP of health and wellness merchandising at Walmart. “In fact, Walmart customers are feeling more ambitious than ever, with 90% planning on setting health and wellness-related goals this year. That’s why today, we’re excited to announce two new and exclusive offerings that help make it simple, easy and affordable for our customers to live better. Walmart is the first retailer to exclusively offer BetterUp for Caregivers™ and Easy Vitamin Plan subscriptions to customers across the U.S.”

BetterUp for Caregivers, a new and exclusive offering from Walmart and BetterUp, provides caregivers access to live group coaching circles led by a professional BetterUp mental health coach, and includes customized tools and a community for support as they navigate daily challenges. The collaborative partnership will give tools to about 50 million Americans who are caregivers.

Easy Vitamin Plan has teamed up with Walmart to offer its personalized vitamin subscription plan to Walmart customers. Easy Vitamin Plan makes customized nutrition accessible and more affordable for Walmart customers by offering subscribers a 28-day supply of vitamins that meets their specific needs at affordable prices.

“Working with leading providers to bring our customers services focused on personal coaching, personalized nutrition and at-home testing is one more way Walmart is making wellness more accessible and affordable, in turn helping empower customers to achieve their goals this year and beyond,” said Barber. “With the launch of these services, we are building on the commitments and investments we’ve made over the past several years, and we will continue expanding our offerings to best serve our customers’ health and wellness needs.”