Walgreens Launches Ology Brand

In an entry on its Private Brands Blog, Deerfield, Ill.-based Walgreen Co. announced the introduction of its Ology brand, a line of everyday products that provides customers with “healthier lifestyle options.” Covering categories such as baby care, personal care and household cleaners, Ology is said to be the first “nationally accessible and affordable brand formulated to be a safer alternative” to leading national brands.

“Walgreens truly cares about improving your family’s quality of life, and Ology is a reflection of their dedication to well-being and their commitment to helping you and your family get, stay and live well,” the blog entry reads.