Wakefern launching two new store brands

Wakefern Food Corp. is adding two new store brands lines in November — Bowl & Basket (food products) and Paperbird (household products). The Keasbey, N.J.-based company made the announcement during its annual shareholder meeting Oct. 24.

"The newly designed, carefully crafted store brands will offer the best assortment of high-quality foods and products at value pricing," according to Wakefern, a retailer-owned cooperative that operates more than 300 ShopRite supermarkets in several eastern U.S. states as well as other banners.

"With these pioneering launches, we are truly elevating the ShopRite experience for each and every customer who walks through our doors," said Wakefern Executive Vice President Chris Lane. "We are ready to deliver to the next generation of shoppers the products and store experience that will make ShopRite their market of choice for their family meals, foods on-the-go and grocery needs."

During the meeting, ShopRite also announced its new Right Price Promise program, which it said reflects a commitment to everyday low prices on the items customers purchase most frequently.

Wakefern posted retail sales of $16.6 billion for the 52-week fiscal year ending Sept. 28, a 0.7% increase from the prior year and a company record.

During the past year, Wakefern opened five new ShopRite stores and added a new banner, Manhattan-based Gourmet Garage. 

Store Brands will feature Wakefern's new private brands in an upcoming in-depth story.