Ulta Beauty Launches Media Network to Promote Brands

Ulta Beauty, the nation’s largest beauty retailer, has announced the launch of its retail media network UB Media. The network will offer Ulta’s brands, including those exclusive to the retailer, advertising leverage to the retailer’s Ultamate Rewards members.

“UB Media harnesses the power of our unmatched, first-party data from our 37 million loyal members to transform the way our brand partners can connect with beauty lovers,” said Brent Rosso, vice president of UB Media. “No one knows the beauty industry and its audience like Ulta Beauty. Our new offering reinforces our ability to engage guests where, when, and how they want to connect, with hyper-focused advertising efforts in a dynamic ecosystem and further elevates our position as brand partner of choice.”

UB Media builds upon the company’s existing Digital Marketing Partner Program to provide more impactful opportunities to leverage its Ultamate Rewards program. The network offers advertising access via off-site display, videos, social media and influencers as well as on-site sponsored products.

On-site display inventory on Ulta Beauty-owned properties is one of several new offerings activated this year. This full suite of ad inventory, experiences, and value-added services will be supplemented with additional formats in the future.

Ulta Beauty operates more than 1,300 stores across 50 states, offering exclusive brands in addition to its own brand line. Last fall, the retailer partnered with DoorDash to provide same-day delivery of beauty products.