sk*p lands exclusively at Ulta Beauty
Sk*p, a sustainable hair and body care brand, has announced an exclusive retail partnership. The brand, which features products in a paper-based carton instead of a plastic container, will now be available on Ulta.com and in more than 700 Ulta Beauty stores nationwide.
Full expansion into all 1,300 Ulta Beauty locations will roll out Q3 of 2022. The sk*p brand will join Conscious Beauty at Ulta Beauty, the retailer's holistic initiative that aims to deliver transparency. The new brand joins Ulta’s portfolio of exclusive and private label brands.
sk*p, which stands for Simply be Kind to our Planet, will also be included in SPARKED, a curated assortment of emerging beauty brands entering retail for the first time. This launch also makes Ulta Beauty the first retailer to offer guests hair and body care products packaged in the fully recyclable paper BeautyCarton.
All sk*p products feature non-toxic formulas made without synthetic fragrance or dyes, silicones, sulfates, PEGS, parabens, phthalates, or heavy metals. Products include a proprietary key ingredient G-HoneyBiome, which is a bio fermented honey complex that strengthens and balances microorganisms on skin and scalp for a healthy microbiome.
"Currently, the beauty industry contributes over 80 billion pieces of plastic waste to landfills and waterways each year. More than 500 million of those pieces alone are thick plastic shampoo bottles, and less than 10% of plastics in general are recycled successfully." said Mark Veeder, CEO and co-founder, sk*p. "This means, if only 5% of plastic shampoo bottles were replaced with a sk*p carton, there would be approximately 27.5 million less plastic bottles polluting our environment annually." sk*p's paper-based BeautyCartons™ are not only shower-friendly but made of over 81% FSC-certified paper, free of harmful chemicals (no BPA or VOC) and lightweight so have a much smaller carbon footprint than a plastic shampoo bottle.”
Every sk*p sale contributes to supporting blue carbon restoration projects led by Sea Trees, a nonprofit that plants mangroves and restores kelp forests to regenerate ocean health.