Recently rebranded convenience chain Texas Born, or TXB, is partnering with product sourcing platform RangeMe to find suppliers of brands and private label offerings. The partnership opens TXB — formerly Kwik Chek — up to more than 175,000 buyers in the RangeMe platform.
"We are constantly on the lookout for superior products to offer to our guests in-store to complement our delicious, fresh food options made on-site," said Ben Hoffmeyer, vice president of marketing and foodservice at TXB. "We love to source new and exciting products that align with our values and we're looking forward to utilizing RangeMe's platform to simplify the process and discover even more amazing partners."
In a recent Q&A with Store Brands, TXB’s vice president of foodservice operations, Brandon Frampton, said that its private brand focus would be on improved foodservice offerings and container quality, among other efforts. The company said it would use RangeMe to find branded and private label products for its more than 47 stores in Texas and Oklahoma, with an eye toward innovation.
"We are delighted to partner with TXB to help them expand and refine their product searches for fresh options," said Nicky Jackson, CEO and Founder of RangeMe. "Innovation is critical in CPG, especially in the c-store sector, and TXB has shown to be a leader in forward-thinking and planning to best cater to their customers."
TXB said that interested suppliers can submit brand and product information here.