Two exclusive jewelry lines land at Walmart
Two jewelry collections from Simone I. Smith have arrived exclusively at Walmart. Simone I. Smith for Walmart and Focus For Men By Simone I. Smith are jewelry/accessories collections that promise trendsetting, quality pieces at an affordable price point for women and men.
The lines are the retailer’s latest exclusive offerings, following the expansion of the Gerber Childrenswear collection, and will be launched this week at over 1,000 Walmart locations and online.
Smith is the wife of famed rapper and actor LL Cool J, a mother of four, 17-year cancer survivor, entrepreneur and philanthropist. In 2011, she co-founded Simone I. Smith Jewelry. Following her diagnosis of stage III chondrosarcoma, a rare type of bone cancer, she discovered that the lollipop tattoo on her leg was altered post surgery. This led to the inspiration for her signature lollipop pendant, "A Sweet Touch of Hope."
The line has since expanded to include hoop earrings, bangles, necklaces and rings. Through her partnership with the American Cancer Society, a portion of each sale is donated to help fight cancer.
"I feel a great deal of pride in being able to create high quality, fashionable products, and represent for all the ladies around the world who love accessories as much as I do,” said Smith. “It's fulfilling to be able to share my vision and jewelry in a much larger way through Walmart's scale.”
The Simone I. Smith in-store collection is crafted entirely in sterling silver, and starts at $29.98 for a pair of hoop earrings. The line’s hoop earrings were selected to Oprah Winfrey’s Favorite Things List for 2020. Known for her high-end designs, Smith has a wide range of celebrity clientele: Beyoncé, Mary J. Blige (with whom she shares another jewelry collection, Sister Love) Rihanna, Queen Latifah, Regina King, Cardi B. and more.
Focus For Men By Simone I. Smith draws inspiration from her husband, who is also featured in the brand's campaign. Pricing starts at $19.98 for a chain link bracelet, and the collection is a mix of updated classics and modern, edgy pieces in materials such as stainless steel, leather and crystal.
"We're excited for Simone to debut the Simone I. Smith for Walmart and Focus For Men By Simone I. Smith collections right in time for Valentine's Day,” said Jillian Cueff, VP of merchandising, jewelry and accessories at Walmart. “The stylish assortment is elevated and affordable, and it can only be found at Walmart."