Gerber Childrenswear expands Walmart-exclusive collection

Gerber Childrenswear is expanding its Walmart-exclusive modern moments by Gerber collection of clothing and decor for infants and toddlers. 

Found only in Walmart stores and at Walmart.com, the expanded collection includes fashion playwear in trendy prints and designs for infants and toddlers up to 5T, new bedding, blankets and infant toys for nursery décor, all ranging in price from $3 to $40. The expanded collection adds to Walmart’s growing portfolio of exclusive and private label clothing.

"Today's parents are prioritizing style, modern silhouettes and prints just as much as function and comfort for their little ones," said Donna DeBoer, chief merchandising officer at Gerber Childrenswear. "The modern moments by Gerber lifestyle collection is infused with of-the-moment trends that don't sacrifice quality for style or function for value. Now, we're expanding this popular line to assist parents in all areas of their daily routines for babies and toddlers – from playtime to bedtime." 

The collection is billed as featuring on-trend colorways and new, contemporary prints to match the child’s unique personality. The modern moments line has also expanded beyond clothing, and now includes rattle sets, books, play mats and more.

To help debut the new products, Gerber Childrenswear is teaming up with interior designer, HGTV host and lifestyle expert Breegan Jane to share her expertise and advice on creating a nursery space that is modern and stylish.

"I'm all about combining modern aesthetics with livable comforts, especially when designing a room for a baby or toddler, since those early moments spent in that space can be so special," said Jane. "From middle-of-the-night wakeups to getting dressed every day, parents spend a lot of time in the nursery with their little ones in the early years, and the expanded modern moments™ collection lets parents bond with their child in a space that feels comforting and calm to both them and baby."