Looking ahead at 2020, the company estimates net sales to reach as high as $4.4 billion, foreseeing a sales decline of 3%-5% in the first half of 2020, around $175-$200 million in revenue loss, but estimates the second half of 2020 to generate 2%-3% sales growth driven by its meal solutions and remaining bakery business.
"We continue to focus on our strategic goals in 2020," Oakland said. "This year, we will continue to drive the organization toward growth and improved profitability. While our pivot to growth is taking longer than originally anticipated due to the carryover impact of business that was lost last year, we believe we have the right plans in place to demonstrate consistent delivery of top-line growth in the back half of 2020."
TreeHouse is continuing to look for a buyer of its ready-to-eat, private brand cereal business, after the Federal Trade Commission filed against the sale to Post Holdings, claiming the $110 million acquisition would give Post more than a 60% share of the market and eliminate competition between the companies. After the filing, both Post and TreeHouse pulled out of the deal.
In other news, TreeHouse announced that the Board of Directors elected Kelley to serve as executive vice president and CFO. He has been serving as the CFO since November 2019 on an interim basis. He’s been with TreeHouse since 2016 as a corporate controller, and as senior vice president of corporate and operations finance. Prior to the private label company, Kelley spent time with Heinz, Hillshire Brands and Sara Lee.