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01/20/2021

Trader Joe’s makes chips from its Everything Bagel seasoning

Dan Ochwat
Executive Editor
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Trader Joe’s has taken its beloved Everything But the Bagel Sesame Seasoning and used it to flavor a new bag of kettle-cooked potato chips. The seasoning was last year’s top voted customer favorite product and the retailer itself says it’s destined for the “TJ Hall of Fame.”

Now, on the third anniversary of the seasonings launch, Trader Joe’s has rolled out Trader Joe’s Everything But the Bagel Seasoned Kettle Cooked Potato Chips.

The product is made with Lady Clair and Dakota Pearl potatoes grown in western Canada, and the retailer said their supplier fries the chips in small batches, kettle-cooks them until they’re ready to be seasoned and cooled.

This method differs from a continuous fry method of chip-making to make them more flavorful with a harder, crunchier bite, the retailer said in a blog post. The chips are then seasoned with the popular seasoning combination of salt, sesame seeds, poppy seeds, onion powder, garlic powder, and black pepper (plus sugar, sesame oil, and additional natural flavors).

A seven-ounce bag of chips goes for $2.49 per seven-ounce bag.

Trader Joe’s also recently discussed the plant-based trend in its latest Inside Trader Joe’s podcast saying the category is going well beyond burger alternatives. There’s plant-based sausage links that recently launched for example and coming this year will be plant-based, dairy-free dips in taziki and caramelized onion flavors.

The company is hoping to develop a bacon alternative, a range of charcuterie, and mostly plant-based seafood options. The podcast said there are plant-based options for every meal, breakfast, lunch and dinner, but there isn’t a seafood option yet.