Israel-based TopGum Industries Ltd. has debuted its latest private label offering in the health supplement category: sugar-free, organic gummies.
The new collection of five gummies are USDA-certified organic and include ingredients such as B-vitamin Biotin, vitamin D, Zinc and Ashwagandha. The gummies are sugar-free, utilizing the natural sweetness of the ingredients without added sweeteners or sugar alcohols.
"Ticking the boxes that customers expect like sugar-free, and organic and keeping the flavor palatable is highly complex," said Amit Hyzkihu, TopGum’s VP of R&D and Open Innovation. "Developing the delivery system requires a highly intricate process of sourcing the right materials, handling the active ingredients with care, and knowing how they will react to the gummy process are especially important, as well."
TopGum was founded in 2004, and in 2019, the company launched its functional gummy supplements portfolio. Its latest product offerings add to the supplier’s portfolio of gummies, one of the fastest-growing mediums in the supplement space.
"Our organic-certified gummies are the next evolution in high-end supplementation," said Amichai Bar Nir, CEO of Top Gum. "Although they contain no additional sweeteners, they still deliver the same sensory enjoyment of a traditional sugar-sweetened gummy, but without the sugar. We want our customers to be able to look forward to taking their supplements. Pills and capsules are not as much fun as enjoying a gummy that's both delicious and good for you."