Top Women In Store Brands 2023: Alyssa Caratozzola
For more than a decade, Store Brands and Women Impacting Storebrand Excellence (WISE) have teamed to honor women across the private label industry who have had and continue to have a major impact in the store brand segment.
From supply chain, to sales, marketing, finance and more, members of the Class of 2023 each play a vital role in moving store brands forward amid new and on-going challenges that include rising prices, capacity issues with manufacturers, and evolving demand from consumers.
The following is the profile of Alyssa Caratozzola of Daymon, the 2023 Sales honoree.
A Solutions Provider
In her role as business development manager at private brand consultancy Daymon, Alyssa Caratozzola has proven herself to be a major asset to the company, earning respect of clients and colleagues alike.
Caratozzola plays two crucial roles in Daymon’s Ahold Delhaize team. First, she leads Daymon’s Health & Beauty Care and Non-Foods businesses, and is responsible for partnering with manufacturer clients and retailer contacts to grow existing private brand business while facilitating new product and program development opportunities.
In addition to this role, she also leads new business development efforts, working cross-functionally with her account team peers and broader Daymon enterprise resources to prospect, engage and close new manufacturer clients for Daymon at Ahold Delhaize.
These two functions involve many skills that Caratozzola has mastered, including sales and merchandising acumen, deep knowledge of leveraging analytics tools to draw insights, high levels of coordination and cross-functional collaboration and more.
During the past year Caratozzola has been credited with several milestones at Daymon. She shattered one major client’s sales budget by more than 70%, and the client was so pleased with the results that they are now in discussions with Daymon around an expanded partnership.
Caratozzola pitched and signed five new clients with sales in excess of $35 million so far this year, earning her reputation as a trusted partner and consultant by retailer partners.
In the past year, she also brought alternative supply solutions in two categories that have been experiencing supply shortages. This will allow the retailers to remain competitive with private label products despite challenging supply conditions.
Finally, Caratozzola helped launch more than 20 new items and programs with Daymon’s retailers across multiple product categories, contributing to private label sales and share growth. In total, these new program launches will generate more than $5 million in retail sales annually.
Looking ahead to 2024, Caratozzola said that with inflation remaining high, consumers will continue to gravitate towards private brands, which provides an opportunity for her and Daymon to continue growing.