Thrive Market’s got exclusive dressings from Whole30

Dan Ochwat
Executive Editor
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Screenshot of the new line from

Online healthy foods store Thrive Market has launched a line of five, exclusive dressings from the Whole30 healthy meal planning program.

Earlier in the year Thrive Market answered questions regarding how it sourced suppliers for private brands with Erin Shulman, who is now a Rising Star in Private Label with Amazon. The e-tailer has around 675 private brand items.

The five dressings, only sold at Thrive, include a Buffalo Vinaigrette, Creamy Balsamic, Elderberry Vinaigrette, House Ranch and Secret Sauce. Whole30 is a lifestyle program that includes a way to eat natural, unprocessed foods for 30 days, among other rules, and the program has cookbooks, meal planning tips and recipes. The company also now has branded products, developing these five dressings inspired by the program’s co-founder Melissa Urban and made with no added sugar, no vegetable gums, no fillers, no natural flavors and use certified humane eggs.

Whole30 posted a range of gorgeous-looking recipes using the dressings such as a potato salad with the buffalo dressing and burgers with the secret sauce. 

The program is a frequent partner with Thrive. The program also partnered with Sprouts earlier in the year for a New Year’s Resolution challenge. Thrive is a membership based program to try and make healthy foods more affordable and delivered.