A screenshot of the RangeMe platform
Some of the highlights from the post include that Thrive mostly brings health and wellness products sourced on the west coast to shoppers in the midwest, where there seem to be less available, per Shulman.
Thrive Market has a team looking for frozen foods, seafood, meats and non-food products for possible private brand inclusion.
In the article, Shulman said she looks for clean labels and non-GMO products but is also interested in seeing the various formats that products come in, be it a pouch, jar, can, etc.
“It’s nice when brands display the different formats their products come in because as an e-commerce retailer, we need suppliers to offer versatility in changing packaging from glass to a pouch for example,” she said.
Other trends cited in the article that Shulman is attracted to is the growing plant-based product movement, sugar-free products and low-carb focused ingredients.
Read the full Q&A here.