Thrive Market Recognized for Innovation on CNBC Disruptor 50 List
Thrive Market has been named to the 2025 CNBC Disruptor 50 List, an annual compilation of private companies bringing innovation and progress to major industries.
Ranked No. 12 on this year’s list (up from No. 20 in 2024), CNBC cited Thrive for its growth from a niche health food startup to a major online grocery player. With more than $700 million in annual sales, the company currently has more than 1.6 million paid members and is working to expand operations and strengthen its position in the marketplace.
Among Thrive's more recent improvements is the exclusion of more than 1,000 ingredients, including GMOs, synthetic sweeteners, and artificial flavors. The company earned Climate Neutral Certification in March, a sustainability milestone achieved by investing in ways to avoid, remove, and reduce carbon emissions from making or delivering products and services.
Thrive also opened a dedicated frozen foods facility in Sparks, Nevada, in October 2024. By bringing logistics in-house, the company said it improved shipping speeds by 20% and cut refund rates by 10%. More than 1 million frozen units have been shipped from the facility to date. Frozen goods, once a small part of the business, now span 350 SKUs and are growing at a double-digit rate annually.
“We’re incredibly proud to be recognized again on CNBC’s Disruptor 50 list after a milestone year, launching our retail media network offering, bringing frozen fulfillment in-house, and scaling our AI-assisted shopping experience, all in service of making healthy and sustainable living easier and more accessible for everyone,” said Nick Green, Thrive Market co-founder and CEO.
In the year ahead, Thrive Market officials said the company will make deeper investments in AI-powered features such as recurring orders and personalized cart building, while also reinforcing its position as a go-to destination for innovative, health-forward products.
