Thrive Market Launches New Organic Popcorn Collection

Online membership-based retailer Thrive Market has released a new collection of private label popcorn products in partnership with LesserEvil, a better-for-you snack brand.

The exclusive collection bagged organic popcorn features five different flavors, including Himalayan pink salt, elote, olive oil and more. The collaboration is exclusively available to Thrive Market’s 1.2 million members for $2.99-$4.99.

"We're thrilled to launch the Elote flavor popcorn to our Members," said Nick Green, Thrive Market’s co-founder and CEO. "Our members love unique, ethnic flavors and we love partnering with brands who share our commitment to sustainability. We couldn't be more excited to bring this product to market with LesserEvil."

The new collection is packed using NEO Plastics, an organic additive which transforms traditional plastic packaging into a sustainable packaging solution made for disposal in landfills. Once NEO packaging is collected and ends up in a landfill, it accelerates the natural microbial digestion of the package. During this process, biogases are released and can be collected and turned into clean, renewable energy which can be used to power communities. 

“We are thrilled to expand our relationship with Thrive Market and introduce these new co-branded products that align with our mission of making organic, less processed snacks more accessible to everyone,” said Charles Coristine, president and CEO of LesserEvil. “These new snacks leverage our partnership with NEO Plastics packaging and help propel us on our journey to our goal of becoming the most sustainable snack food company on the planet. We're excited to leverage the Thrive Market platform to expand our footprint and further propel us toward this goal."