Thrive Market debuts private brand frozen meals
Online better-for-you retailer Thrive Market has unveiled a line of private brand frozen meals, serving Paleo and plant-based shoppers. The meals are sold in bundles of 10 and signal the first of a larger focus on the frozen category for the company.
The Paleo and Plant-Based Bowls from Thrive Market were created to fit diets such as Whole 30, Paleo, gluten-free dairy-free and vegan. The bundle of 10 meals go for $99.99 but don’t require a subscription, according to an interview in sister publication Progressive Grocer.
The store brand online dinners include: Organic Dijon Chicken Bowl, Organic Chicken and Veggies Bowl, Chicken Pesto Bowl, Organic Vegetable Lo Mein Bowl, Organic Pesto Pasta Bowl, and Organic Mac & Cheeze Bowl.
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