Tesco releases 2 own brand dog treat collections for the holidays
To meet the growing demand for pet products this holiday season, British retail chain Tesco is releasing two new lines of products. The company is launching its first line of plant-based dog treats, along with an own brand collection of holiday dog treats.
The chain reported that it expects a 25% sales lift in pet products ahead of the Christmas holiday compared with the holiday season 2020.
“As lockdown progressed we saw demand for pet food and toys rise month by month and this Christmas is set to be the biggest ever for cats and dogs,” said Tesco pet category buyer Amelia Austin. “Last year we noticed a third of shoppers who bought items from our Christmas pet range didn’t buy anything from our wider pet range, suggesting they were picking up a gift for a friend or family member’s cat or dog. With pet gifting being a huge trend, we expect this to rise again this year.”
Tesco is now offering plant-based gluten-free and gut-friendly pet treats made by Scrumbles, an ethical pet food start-up company. In addition to the healthier pet treats, Tesco is making seasonal treats available, such as mince pies, pigs in blankets, macarons for dogs and interactive dog biscuit making kits. The treats will be sold in addition to pet calendars and stockings.
- Tesco Christmas Pudding Biscuits For Dogs 2 Pack (humanised gifting trend in pet food) £2.50
- Tesco Pigs In Blankets For Dogs 125G (humanised gifting trend in pet food) £1.25
- Tesco Mince Pies For Dogs 2 Pack (humanised gifting trend in pet food) £2.50
- Tesco Macarons For Dogs 8 Pack (humanised gifting trend in pet food) £2.50
- Scrumbles Softie Vegan Training Treats (Plant-based) £2.50
“We have been tracking the pet population for decades and one of the unanticipated outcomes of the pandemic has been the growth in pet ownership,” said Nicole Paley, deputy chief executive of the Pet Food Manufacturers’ Association. “Almost 60% of UK households are now enjoying the incredible bond we have with our pets and the mental and physical health benefits this brings. Pets are important family members and rarely missed off the gift list, we expect it will be a very big Christmas for pets this year!”